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If you continue browsing the site, you agree to the use of cookies on this website. It is a necessary part to study, and analyze the language features of english. While it's important for consumers to remember the message in your ad, connecting on an emotional level can directly lead to a purchase. Language techniques in advertising fonts alliteration patriotism emotional appeal emotive language is used in an advertisement to make viewers feel certain emotions such as excitement, sadness or fear. Emotive language is used to add a dramatic value and a personal touch to your writing. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Emotive language is used in newspapers political speeches advertising copy literature and conversations to create a desired emotional these points are a part of utilizing the emotive language. Emotive language is used to add a dramatic value and a personal touch to your writing.
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